![]() ![]() But “The Power Is On” by the Go! Team, is catchy enough that people are compelled to look up the tune. If the tune isn’t already familiar, consumers might be more likely to forget the ad. It can be risky for a company to use an obscure song in their commercial. ![]() Plus, since “Rhapsody in Blue” is such a classic, people are likely to remember the sight of a full orchestra on an airplane again. This ad is from a four-part United Airlines series called “Fly the Friendly Skies.” If you ever complain that there’s not enough room on your flight, you should think about booking United-all of those instruments actually fit on one of their aircrafts. Here are 10 songs in advertising that top the rest: 1. Rather than create their own jingle, many brands now find a third-party tune that’s so catchy-and matches their product so perfectly- that consumers will forever associate the track to the brand. But in the ensuing near-century, the way companies use music has been modernized. Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November.Ever since 1926, when the Wheaties quartet sang the cereal’s praises, music has been an integral part of advertising. Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Más Fina." And with everything going on in the world, that's a perspective people really might need to hear right now. Snoop Dogg added: "You cannot choose everything in life, but you can still choose to find the fine in life. And who better to introduce this concept than Snoop?" she added. "Through the new campaign, we're acknowledging that the aspects of our lives that have always been important always will be: doing what makes you feel good with the people you care about and enjoying the moment in front of you. Now, with the return of professional sports, the brand is ready to share its refreshed perspective with the world.Īnn Legan, vice president of brand marketing, Corona said La Vida Más Fina is a modern expression of Corona's lifestyle and respected place in culture. Since then, La Vida Más Fina has evolved in subtle ways to address current conversations and shifts in the consumer lifestyle. The new campaign takes the philosophy of La Cerveza Más Fina (The Finest Beer) a step further, encouraging people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook.Īccording to Corona, the campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. In an effort to share a diverse set of perspectives, Corona said the campaign will soon introduce other celebrities with their own takes on La Vida Más Fina. Led by MullenLowe, which joined the Constellation Brands roster in March 2019, La Vida Más Fina rolls out on Corona's social channels with a dedicated GIPHY library, digital support, PR, and 15-second and 30-second commercial spots that will air during the NBA playoffs and finals. It also showcases an evolved, more optimistic tone for the brand as it continues to honor the OG classic Corona Extra while also growing to introduce Corona Hard Seltzer and other innovations. Months after it was announced that Corona has tapped American rapper Snoop Dogg for its La Vida Mas Fina (The Fine Life) campaign, the brand has finally launched the fully integrated marketing campaign to symbolise a refreshed take on the Corona lifestyle. ![]()
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